NFC Custom Products: ITN BTAG
BTAG: Your Content at a Touch
New from ITN international, BTAG is a near-field communication (NFC) hotspot that delivers branded content whenever an attendee touches it with his or her event badge or NFC smartphone.
BTAGs allow attendees to gather content during your event in the easiest way imaginable: by turning their NFC badges into “digital tote bags”.
BTAG used at international events: IBC, Cartes, CES & MWC
BTAG Deployment at MWC 2014
BTAGs give you an innovative new tool for communicating
Events and demonstrations
BTAGs are ideal for event producers who provide content for education, marketing or customer experience enhancement. They are also the perfect solution for exhibitors who want to enhance an in-booth demonstration or presentation by providing attendees collateral.
BCARD Reader / NFC tag
BTAG is a BCARD Reader (able to capture badge-touches) and an NFC tag (able to pass information to other readers). That means attendees can also use their NFC phones to interact with BTAGs.
Assign BTAG to Web Content
You can assign to a BTAG any URL you choose: microsites, e-literature, video, audio, slides, etc. Attendees who touch the BTAG with their badges receive an email with a link to your content. Attendees who touch the BTAG with their NFC smartphones link directly to the URL.
You manage the content assigned to the BTAG through the BCARD Portal. You can change the content at any time.
Deploy BTAGs anywhere
On site, you can deploy BTAGs anywhere by affixing them to posters, signs or any surface; or by asking your representatives to carry them.
Get a live picture of attendees’ interest
Every BTAG is a self-contained unit, powered by a battery that lasts up to seven days. Each unit is Bluetooth enabled, allowing it to connect to a mobile phone and upload badge-touches in real time to the BCARD Portal, so you get a live picture of attendees’ interest in your content.
About ITN International
ITN International is the world leader in mobile NFC and cloud-based event solutions. Headquartered in Bethesda, MD, the company maintains operations in Salt Lake City, UT; Brighton, UK; and Napier, NZ.
ITN has more than 60 full-time employees and serves more than 15,000 exhibitors and more than 100 events annually. ITN’s clients include Advanstar Communications, Amazon, EMC, HP, International CES, Jack Morton Worldwide, Microsoft, VMware and UBM.
More information is available at www.itnint.com